Steps to configure the Meta Conversion API

In this help article we will walk you through the steps to configure the Meta Conversion API so that your conversions will correctly be tracked from Facebook to your Afton Tickets event.

1. Login to the Meta business suite.

2. Go to Events Manager > Data Sources and click on your “Pixel” that you would like to use.

3. Generate access token from Events Manager > Data Sources > Your Pixel > Settings > Set up direct integration

Under “Set up direct integration” section click “Generate access token” link to generate the token and copy it for adding to HQ tool

– Login to the AftonTickets HQ dashboard -> Marketing Tools -> Tracking Pixels Or the Tracking Pixels section of individual events. – Click Add/edit button on the Facebook Pixel Section – Paste the Access Token in the “Facebook Access Token” field and save.

*Note: that the token status will be displayed in the pixel listing page itself and if it shows “Expired” then, generate a new access token from Facebook and save it in the HQ marketing tool section or event tracking pixel again. If it shows as ‘Authorized’ then you are all set.

4. Once we generate the Access Token, we need to “Set Up conversion API” from the “Events Manager > Data Sources > Your Pixel > Overview” page.

*Note: If you have set this up earlier, this button won’t be available on the Overview section. So if you do not see the ‘Set Up Conversion API’ then you will need to click on ‘Manage Integrations’ in the top right of the screen and then click on

– ‘+ Add New Integration’
– Then click on ‘Conversion API
-Then click on ‘Set up manually’


The set up will be complete once the following steps are completed:

The Overview Tab:

-Click the “Continue” button to start the setup.


The Select Events Tab:

-Click and open the “Additional Events” drop down and select “Ecommerce and retail” drop down. Select following events from the list and then click the “continue” button.

-View Content, Add to Cart, Add Payment Info, and Purchase.

Select Event Details Tab:

Once we select the events we must select the appropriate “Customer Information Parameters”. For the following events, View Content, Add to Cart and Add Payment info we must select:

1. Client IP Address.

2. Client User Agent.

For the Purchase event we must select:

1. Client IP Address

2. Client User Agent

3. Email

4. First Name

5. Last Name

6. Phone

For the Purchase event we must also select:

1. Order ID

2. Contents

To add them to the ‘Purchase’ event click on ’Select Additional Event Parameters’
-Checkbox both ‘Order ID’ and ‘Contents’ and then click ‘Add’.

Review Setup Tab:

Once you review the setup, click “continue” to move to the next step.

See Instructions Tab:

This will be the final step to finish the setup. Click the “finish” button to finish the setup.

Once we complete the set up, the events will be displayed in the FB Event Manager Overview section.

Once the above setup is completed, whenever a new activity that we had mentioned above happens from the website, the data will be sent to FB for conversion. To test this you can always go to the purchase page of your event (As if you were a custom) and try a few things. View the page, add a ticket to your cart, and if you want to you can even go through the full process which would include adding your payment information and making the purchase. But please note that the events will be populated in the Facebook event manager dashboard after 20 minutes or more.

Once 20 or so minutes have passed you should be able to head back to the Facebook pixel and see the events took place.

Once you have verified that the events show up successfully you are all set. You have successfully configured your Meta conversion API.